Get in before the move, not after it.
Lite to get in the game. Pro to find the moves before they’re priced in. Terminal for institutions. Monthly or yearly, cancel anytime. Research on the AI supply chain, not investment advice.
Cancel anytime, in one click. Switch plans whenever you like and keep full access through the period you’ve paid for.
For context: a professional market-data terminal runs tens of thousands a year — which is roughly where our institutional Terminal tier sits. THE ENTITY Pro is $349 a year — about $29 a month.
Course, briefings, the 20 core AI names, movers & news. Learn the chain.
Signals, the bottleneck radar, the AI analyst, the full universe & the Portfolio Cockpit — live positions, valuation and your thesis.
Live nowcast, real-time alerts, the model API and desk support.
| Feature | Lite | Pro | Terminal |
|---|---|---|---|
| The four-level course (Learn) | Included | Included | Included |
| Daily briefings | Included | Included | Included |
| Live news, mapped to the chain | Included | Included | Included |
| Methodology & glossary | Included | Included | Included |
| Node pages | basics | full | full |
| Companies & movers | 20 core | 800+ | 800+ |
| The living map | Not included | Included | Included |
| Signals & horizon | Not included | Included | Included |
| Bottleneck radar — the real tightest link | Not included | Included | Included |
| Ask the Entity (AI analyst) | Not included | 10 / day | 50 / day |
| Portfolio Cockpit — live positions, P&L & builder | Not included | Included | Included |
| Valuation, moat-erosion & risk radar | Not included | Included | Included |
| Thesis Workbench + AI red-team | Not included | Included | Included |
| Scenario sandbox + compare | Not included | Included | Included |
| Export (CSV / JSON) + alerts | Not included | Included | Included |
| What runs short next — the forecast | Not included | Not included | Included |
| Live tightness nowcast | Not included | Not included | Included |
| Model API access | Not included | Not included | Included |
Reading AI the old way — vs. with THE ENTITY.
The names you’ll be able to track
+85 moreIs this investment advice?
No. THE ENTITY explains how the AI supply chain works and who sits where. It never tells you what to buy or sell.
Is there a free plan or a free trial?
No — we removed both on purpose. Lite starts at $19/mo, and you can cancel in one click and keep access until your period ends. No free tier keeps the room serious and the signal clean.
What does Lite include?
The four-level course, daily briefings, the 20 core AI names and their pages, movers, live news, the methodology and the glossary, plus node pages with the basics. Enough to genuinely learn the chain.
What’s the difference between Pro and Terminal?
Pro ($49/mo) unlocks the live tools: signals, the bottleneck radar, the AI analyst, the full 800+ company universe, and the Portfolio Cockpit — your positions with live P&L, valuation and moat reads, the Thesis Workbench, the sandbox and exports. Terminal ($10,000/yr) is the institutional tier for accredited investors and asset managers — the forecast of what runs short next, live nowcast, real-time alerts, the model API and desk support.
Why is Terminal so much more?
It’s built for funds and accredited investors who need real-time data, the API and direct support — and it’s priced and access-gated accordingly. Most individual investors want Pro.
Can I cancel or switch anytime?
Yes — up, down or out, in one click. Changes take effect on your next billing date, you keep access through the period you paid for, and early members keep their founding Pro price as they renew.
Prices in USD · monthly or yearly · cancel anytime · not investment advice